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The Long Road Home

Posted by Trinder on November 28, 2022
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Let’s face it’s been a challenging couple of years. Financially, personally, in business and in life. But as in life and in business it not how many times you fall, it’s how many times you get back to your feet and keep going. Perhaps, also hope comes in many forms.

One of those forms is England having a successful start to their world cup journey. They say sport can often be a metaphor for life and even though the venue for the world cup may have attracted a degree of controversy there is no doubt the further England go the more the fever pitch around the nation will increase.

That can only be good for business. The further England go the more people will buck the trend and spend time in bars and restaurants, wondering, hoping, that this may be the time, our time. But this will also give the economy a much needed boost.

Here at Sovereign we are still here, still pushing on, still selling a wide range of businesses from hotels to cafes to restaurants and bars. Still behind the lions as they cross that white line and step into the fray, result unknown, future still uncertain.

But in business just like sport it may seem like it’s the result that counts but that doesn’t take in the journey. Words like honesty and integrity come to the fore, a business that operates using these ideals will succeed sooner or later. With that in mind we are seeing that Sovereign after many years of living by these ideals are just like the England team seeing positive results.

But don’t take my word for it if you have a business you are thinking about putting on the market get in touch and let us show you how we put our principles into practice by getting you the maximum value for your business, and perhaps just as importantly conducting ourselves with both honesty and integrity.

And as the sun sets on the final match in the Middle East will England’s fate be unique? Will their dream be attained? Will the long road home be complete?

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