Proprietary B2B Wholesale + D2C Commerce Enablement Platform For Sale

A confidential opportunity to acquire a proprietary, end-to-end commerce platform designed to help brands scale in the UK and internationally. The platform brings together wholesale capability, D2C channel connections, commercial insights/analytics and operational tools in one place, allowing brands to manage products, collections, customers and performance from a single hub.

Key functionality includes online catalogues, buyer/prospect database management, campaign/blast tools, order and inventory management, international payments and integrated wholesale “in stock” ecommerce. The platform also supports D2C connections (including Shopify) and marketplace functionality to enable multi-channel growth.

The platform is built using PHP/Laravel, ReactJS and MariaDB and is hosted on AWS (including services such as S3, ECS, ELB, RDS, Lambda and Athena). Integrations include Stripe, Shopify, WooCommerce, Pipedrive and SendGrid.

This opportunity is likely to appeal to acquirers in SaaS, ecommerce enablement, wholesale/marketplace technology, marketing automation and brand tech, particularly those looking for proprietary IP with clear scope to scale and monetise.

Further information is available strictly on a confidential basis and will be provided to qualified parties subject to NDA.

• Unified platform combining wholesale + D2C connectivity + intelligence
• Wholesale tools: catalogues, price lists, synced inventory, orders, buyer database, campaigns/blasts
• D2C integrations including Shopify and marketplace capability
• Reporting/insight layer including performance and satisfaction reporting
• Modern AWS-hosted proprietary stack with scalable integrations