Small shops and businesses are set to get a serious cash injection as shoppers look to spend an extra £7.5 billion in small businesses rather than in the bigger retailers according to a study by AXA. Stress during the Christmas rush was cited as the main reason more shoppers were turning to smaller outlets to do their Christmas shopping.
According to the study only 23 per cent of people prefer big stores to do their festive shop, while the rest of the people surveyed would rather get the more unique experience of shopping in smaller stores.
Christmas markets were also high on consumer’s lists as places to be in the run up to the holiday. It certainly seems that the corporate style of the big retailers can leave some shoppers feeling the chill, and as the study reflects many consumers are turning to the more personal touch of a small more bespoke service.
These findings do not come as a surprise to us here at Sovereign. We know how much work and commitment goes into running a small business, and the effort and determination it takes to stand out from the crowd. From stylish boutiques to chic bistros, we have a range of small businesses that will be busy over yuletide, all due to the effort of the owners and their staff.
But don’t just take my word for it. Have a look at our website or sign up to our social media platforms. You never know it could be the first step in making your dreams of business ownership a reality. But until then from everyone at Sovereign we wish you a very merry Christmas, and hopefully we’ll hear from you in the New Year.